6/17/2023 0 Comments Timekeeper nbcuniversalNBCUniversal’s event is expected to focus heavily on online advertising, as the company further promotes its lineup of movies and TV shows on Peacock. This year’s presentations were already challenged by a screenwriters strike that could result in major delays in TV production and schedules. Its Founder Has a Vision for Democratizing Social Media Read More: Thousands Have Joined Mastodon Since Twitter Changed Hands. Yaccarino would normally have played a major role in NBCU’s presentations but isn’t expected to appear now, a person familiar with the discussions said. The so-called upfront events, which span the week, are when major media companies begin selling advertising for the fall TV season. The company is scheduled to give its annual presentation to advertisers at Radio City Music Hall in New York on Monday. That set off immediate speculation about Yaccarino - at an awkward time for NBCUniversal. Musk tweeted Thursday that he had found a new CEO, but didn’t name the individual. In her position at NBC, which has a large distribution partnership with Twitter, Yaccarino said, “Are there days where I see some of your tweets and wish I could say, ‘Stop helping the situation?’” She nodded her head. She wasn’t afraid to drag Musk’s own tweets into that conversation either. At one point, she candidly asked Musk whether he felt he had “de-risked” the platform enough to assure advertisers that their campaigns aren’t going to land in “awful hateful places.” Yaccarino repeatedly emphasized in her interview with Musk that what advertisers are looking for from Twitter is protection. Recently, Twitter and NBCU expanded their Olympic Games partnership. Musk already has a friendly relationship with Yaccarino, who interviewed him last month at a major advertising conference in Miami, and called him “friend” and “buddy” on stage. Looking forward to working with Linda to transform this platform into X, the everything app. I am excited to welcome Linda Yaccarino as the new CEO of Twitter! will focus primarily on business operations, while I focus on product design & new technology. Yaccarino will have her hands full from day one on an operational side, but also in dealing with the mercurial Musk, who has almost single-handedly run the company since he took over and once joked that “no one wants the job who can actually keep Twitter alive.” “I still cannot understand why she’d subject herself to however!” “I can say that she would be my first choice, and my only choice, to save the platform from the hands of its owner,” said Lou Paskalis, who advises marketers as chief strategy officer at Ad Fontes Media, on Twitter. Annual interest is expected to exceed $1.2 billion. Twitter needs to boost sales in order to repay $12.5 billion in debt the company took on when Musk bought it. A controversial subscription service plan, Twitter Blue, has been flailing, drawing less than 1% of the user base. Read More: A Brief History of Elon Musk Saying One Thing and Doing Another at Twitterĭuring his tenure, Musk has slashed thousands of jobs, scaled back the company’s content moderation and allowed accounts previously banned for breaking rules to return. Musk has also said he wants to build Twitter beyond social media and into an “everything app,” including financial services. He’s also changed the corporate name of Twitter’s parent to X Holdings, an entity that could eventually be the umbrella for all his businesses - an idea he has publicly mused about. Musk has drawn criticism for his abrupt policy changes at Twitter and neglect of his other businesses.
0 Comments
Leave a Reply. |